What is surprising about doing SEO in Singapore is still the lack of clarity about what it is and who it is for and how much it costs. This article will clear out the air.
Google Search and other search engines is one of the primary traffic generating channels for most of the websites. Companies make a lot of money from the traffic they receive from search engines.
Considering there is so much competition in SEO, there are two ways to get your page high up there in the results. One is paid advertising(Adwords) and the other is organically through the search engine.
The second part is what is called Search Engine Optimization. Now there are various techniques and strategies that talks about how to rank your pages high, but ultimately it requires an approach of a dedicated SEO professional to see the results.
Search Engine Optimization isn’t a magic pill and in most cases it takes weeks of effort. If you are in an industry that is even more competitive, it might take longer.
So what entails higher rankings in Google search through SEO?
Brand Name – Online Reputation : Companies that have a good online reputation do really well on Google Search
Performance based SEO
Performance based SEO is straightforward. You pay the SEO experts based on the how high they can rank you. They do not get paid, unless you achieve your desired ranking. This is quite a good deal, but you need to keep in mind, if they achieve their goals, the post result payout may be exorbitant. This is a strategy followed by a lot of SEO professionals. The pricing for this is dependent on per keyword ranking or a bunch of keywords at a price. It’s normal to charge $500 for around 10 keywords. Check out Novatise’s pricing HERE.
Revenue based SEO
An hourly consulting gig can start from $100 for a single SEO specialist and $200 for a SEO agency.
Things you need be wary of
There are a lot of Black Hat SEO practitioners who promise you instant results. That is something you need to be wary of because, they might use a loophole to get ahead in rankings, but if it’s an illegitimate way of getting ahead according to Google, then your website will be penalised and you will lose rankings.
#1 Ranking Promise and Upfront Payment
The promise of a No.1 ranking in a lot of cases isn’t a promise based on data. It is a promise based on wanting the business. It would be foolish of you to pay an upfront fee to a SEO practitioner on a promise that they will get your website to rank no.1. This can never be predicted and you’ll need to be careful.
Things you need to keep in mind
SEO is a long term ploy
With immense competition, slow and steady actually wins the race. You need to be consistent and you need to be clever and work on your SEO. Short term promises do not work in the long-term and business is long-term. So monthly retainers where there is constant effort put in the SEO front is good for a business that is truly looking to improve.
There is no cheap and best
Pricing obviously plays a very important role. But you can’t expect fabulous results at a cheap price. Good SEO experts in Singapore charge heavy because they are focused on very few projects, they take their time to find niches and opportunities for you to profit from. They spend money on advanced tools and courses to improve their services. All of this is what adds to their cost.
Your rankings will change
SEO is not like winning a race. The race is never over. You may lose your ranking if you aren’t paying attention or aren’t performing at your best. You may lose rankings if somebody has bettered you in terms of content or social signals or another measure. You need to run a tight ship if you want to continue ranking high.