2020 is going to be a big year for SEO (As most years are). The sweeping changes, Google makes this year will have a big impact on rankings. One of the most important aspects of SEO for 2020 is the way content will be written.
Google’s AI push has caused major changes. AI requires structured data to be processed well and Google is slowly pushing content creators to be more structured in their process.
But is SEO effective in 2020, considering all the new channels? Is it the beginning of the end?
SEO is here to stay. Google’s revenues of billions of dollars are focused on making the search engines the best source of information, products and knowledge.
Marketers need to have great plans in order to survive this big year. What is surprising about doing SEO in Singapore is still the lack of clarity about what it is and who it is for and how much it costs. This article will clear out the air.
Google Search and other search engines is one of the primary traffic generating channels for most of the websites. Companies make a lot of money from the traffic they receive from search engines.
Considering there is so much competition in SEO, there are two ways to get your page high up there in the results. One is paid advertising(Adwords) and the other is organically through the search engine.
The second part is what is called Search Engine Optimization (SEO). Now there are various techniques and strategies that talks about how to rank your pages high, but ultimately it requires an approach of a dedicated Local Singapore SEO Service Provider to see the results.
Search Engine Optimization isn’t a magic pill and in most cases it takes weeks of effort. If you are in an industry that is even more competitive, it might take longer.
If you still do not recognise the value of SEO, read more about What is SEO to see how it works.
Brand Name – Online Reputation : Companies that have a good online reputation do really well on Google Search
Moz has come up with an aggregated price range for SEO Services Pricing which is quite comparable than those those offered by the local SEO providers.
Performance based SEO is straightforward. You pay the SEO experts based on the how high they can rank you. They do not get paid, unless you achieve your desired ranking. This is quite a good deal, but you need to keep in mind, if they achieve their goals, the post result payout may be exorbitant. This is a strategy followed by a lot of SEO professionals. The pricing for this is dependent on per keyword ranking or a bunch of keywords at a price. It’s normal to charge $500 for around 10 keywords.
Check out Novatise’s pricing HERE.
An hourly consulting gig can start from $100 for a single SEO specialist and $200 for a SEO agency.
There are a lot of Black Hat SEO practitioners who promise you instant results. That is something you need to be wary of because, they might use a loophole to get ahead in rankings, but if it’s an illegitimate way of getting ahead according to Google, then your website will be penalised and you will lose rankings.
The promise of a No.1 ranking in a lot of cases isn’t a promise based on data. It is a promise based on wanting the business. It would be foolish of you to pay an upfront fee to a SEO practitioner on a promise that they will get your website to rank no.1. This can never be predicted and you’ll need to be careful.
Things you need to keep in mind
With immense competition, slow and steady actually wins the race. You need to be consistent and you need to be clever and work on your SEO. Short term promises do not work in the long-term and business is long-term. So monthly retainers where there is constant effort put in the SEO front is good for a business that is truly looking to improve.
Pricing obviously plays a very important role. But you can’t expect fabulous results at a cheap price. Good SEO experts in Singapore charge heavy because they are focused on very few projects, they take their time to find niches and opportunities for you to profit from. They spend money on advanced tools and courses to improve their services. All of this is what adds to their cost.
SEO is not like winning a race. The race is never over. You may lose your ranking if you aren’t paying attention or aren’t performing at your best. You may lose rankings if somebody has bettered you in terms of content or social signals or another measure. You need to run a tight ship if you want to continue ranking high.
It might be hard to choose a SEO company if you don’t know what you’re looking for. We’d like to help you out with the best practices for Hiring a SEO Agency in Singapore.
Don’t trust the newbies. Even a newbie SEO can test out strategies on a few sites and show results with screenshots. But you won’t be able to gauge the skillsets. It’s always better to go with an SEO agency that has existing clients who can be reached out to. You can speak to the decision makers there and find out what it’s like working with the SEO agency that you hope to work with. It’s a very important step before actually engaging a particular SEO agency.
An agency with a good track record will always have results to show. From zero organic traffic to thousands of traffic is normal for most SEO agencies and they should be able to show the strategies used and the results that they produced. If the SEO agency does not have results they can share, they you need to reconsider your engagement.
A good SEO agency has a process for everything. Sure, SEO takes time, but a good SEO expert will be able to show you a good process they follow to track their work. This process also involves giving you status updates every week showing the progress that has been made in terms of the work. SEO has a lot of finer details that need to be tracked to ensure success and a process driven SEO company will fare much better than a SEO company that doesn’t have a process.
In a small country like Singapore where internet penetration is almost 100% and where most people search for products and services on Google before they engage with any company, it bodes well for your business to get good at SEO.
Here’s why your Singapore business should get into SEO
SEO is an asset. An asset is basically that keeps producing money for life. When you invest in SEO and when you rank on the number one page of Google, you keep getting leads and revenue for life, if you are able to maintain the number one position.
Channels like Facebook and Snapchat and Instagram keep changing the rules of their marketing channels. Just a while back most Facebookers were focused on building their Facebook pages where they could reach out to their followers, but Facebook has dropped the organic each of Facebook to almost zilch, which means you need to pay to reach out to your own fans and audience. Google search is a lot more consistent as a platform and they don’t make random rules that affect the core of your business.
SEO is not like advertising. Sure, you need to spend money on backlinks or writing good quality content or producing good videos, but ultimately you don’t have to burn dollars like advertising. In advertising, you pay for every single transaction. With SEO, you pay initially till you reach the first page, and then there’s negligible cost.
Google as a platform has remained strong for so many years. Snapchat has seen a drop in traffic, Facebook has seen a drop in traffic as well. All that investment in Facebook groups and Facebook pages are down the drain. Whereas, the efforts you put on Google are for life.
Once you get to the first page in ranking, then your focus is on adding a bit of content now and then to maintain your ranking.
Not sure what SEO strategies to implement? It’s a common problem and you don’t have to worry.
Get on a call with Jon to discuss what SEO strategies can boost your business.