A quick survey of major companies would display that a large percentage is constantly increasing the Facebook campaign budget on a regular basis. After all, what could be easier than keeping the Facebook wall constantly updated and watching the customers congregate on your page, fighting about who gets the top comment, right?
Well, not exactly. While this is basically the marketing dream, a reality check suggests that your audience is unlikely to be wowed by yet another “in your face” advertisement or sales pitch. In fact, they couldn’t care less about your newest non-adhesive frying pan or latest shower cap model. They’re not browsing Facebook in hopes of seeing commercials.
Far from it, actually! What your Facebook page SHOULD do is act as a link between your brand and the target audience, by engaging them via content that is relevant and personalized to their individual needs and preferences. To put it simply, this page should speak to your audience on a personal level and make them realize you’re not just another faceless corporation trying to sell them something they don’t need.
There are literally thousands of methods to engage your Facebook fans, depending of course on their age group, cultural level, social standings, etc. However, for the purpose of this guide we have selected the time-tested ways that are applicable in every context: