Wouldn’t it be great, if you get a set list of customers who are most likely to engage with your services and most likely to pay?
I’m not talking about passive marketing channels like Facebook and Google Adwords. I’m talking about pure outbound lead generation using cold emailing to prospected leads.
“Never try Never know!”
Jon Ng, Founder at Novatise
Lead generation is the process of identifying your target audience by job title, company size and Industry and other parameters to create a list of leads who are most likely to engage with your services.
“The brutal fact is the number one reason for failure in sales is an empty pipe, and, the root cause of an empty pipeline is the failure to prospect.”
Jeb Blount, Author of Sales Gravy
Prospecting is the act of searching for the right contacts to reach out to. The better your prospecting, the better your pipeline and better the revenue you can generate.
Companies of all types need to generate leads.
“Every email is an opportunity to test a different benefit or angle.” – Heather Morgan
You convert the leads into revenue with the help of cold emailing.
Converting cold emails to hot leads is a mix of art and science.
Data will tell you if your email is opened or not, or if you are getting replies or not. But you won’t know why you didn’t get a reply. That is art.
Writing a solid cold email is all about starting a conversation. It isn’t about selling. It’s about introducing yourself and getting the other person to talk.
Blatant sales emails will not get replies and it’s a waste of time, waste of a lead and dents your reputation as well.
Cold emailing involves testing. There’s no point in sending one email to thousands of leads. You need to test your templates with a small cohort of around 250 people and send a different template to another 250 and measure the data.
Cold emailing is a long term game and it’s totally worth it.
The sales teams of the largest and smallest organizations in the world generate leads and cold emails their prospects. From Oracle to your small time software company, all generate leads. This is the number one method to increase revenue for organizations.
Marketing teams should start generating leads for their marketing activities. Marketers use cold emailing to reach out to other companies for content partnerships, for getting backlinks to their articles or website. They use cold emailing to even get blogger coverage.
How does Novatise generate leads for your business?
This is the process we follow.
Act now by ordering our prospected leads for your company HERE today.