Many years back, the only way to be able to sell your product was to advertise. Reach out to people through Television Commercials, Advertisements on papers. It was all, outbound, i.e. reaching out to people and getting them to take an action. Business over the years has changed considerably and the concept of Inbound has become bigger. Inbound happens when people come to your site, or you are given a list of users who are interested in your service. So there are two ways to collect leads for your business in Singapore.
Different businesses need different type of customers. And there are different ways to generate leads in Singapore. You drive people through a blog post or have a platform where you collect people’s information and that is sold to other businesses.
There is no one-way to go about it. Let’s see some of the ways leads are collected. You can do content marketing and get people interested in your content and get them to sign-up to your e-mail list and contact them from there. Another way is to cold-call directly by getting their information from a database. A very popular strategy is to build a landing page after users search on Google.
This can come in many ways that is collecting e-mail information, phone numbers and company information. This is all done online.
Facebook is another good medium, where you can give a lead magnet for free and get people to sign-up. Giving out case studies, E-books, Courses for free are some of the lead generation strategies.
In the Insurance industry, aggregators get really good at SEO and drive people to their website where they collect the user’s information and sell that information to Insurance providers. Buffer, which is the social media tool, uses content marketing heavily to get leads and convert them. They invest on putting out very high quality content on a daily basis and distribute the content across all platforms. When the reader sees really effective content, they sign-up to the blog and through a series of e-mails Buffer get users to sign-up to their product and because of the product being good, users will move on to the paid version.
For sales leads many companies go to Linkedin and start a group where they get people in their industry and get them together and give them solutions to their problems and also promote their product.
Now that you know the ways, you should know there are companies which specialize in collecting leads for customers. Why should you go for a third party company?
Third party companies use funnels to understand the flow of the user and the behavior of the user to get the best conversion. They set up landing pages and run drip campaigns to convert the user and make him an appropriate lead for a business. You might not have a robust sales team and a marketing team and you may not look to be hiring a full team, even if you hire, you might get a single person. But for the price of a single employee you can hire an entire third party team of experts. Without adding employees to your team, you can still get leads driven to your business here in Singapore.
This is where we come in.
Novatise as a company is obsessed in thinking of novel ways of getting leads for our customers. We would like to think of us as one of the best lead generation company in Singapore. Our leads generation process includes sales leads as well. We have a customised leads generation process for every industry and every company. As there is no one size fits all. Companies differ in customers, size of ticket items and medium where their customers are present. Our leads generation process involves understand the industry and the kind of leads that is required by a particular business. Once we do that, we optimise our team to come up with a lead generation Singapore strategy and drive leads through a funnel, which will aim to give the maximum conversion.
Novatise is also leading in for SEO, SEM and Social Media and expertise in generating B2B or B2C leads for companies especially in Singapore – we have an expertise in all marketing channels. There aren’t a lot of leads generation companies that are able to provide quality leads in this space, our lean and mean team of experts focus on the right channels for the kind of business that you are in.
Contact us today to talk to us about how we can help you!