With effect from 1st April 2015, IE Singapore is introducing the Market Readiness Assistance (MRA) grant. The positive news include an increment in the funding support by 20% (from up to 50% to a maximum of 70%) for, and including, new supportable activities for overseas promotion and as well as being granted the liberty to appoint a 3rd party professional that best suit your expansion needs.

The primary objective of this grant scheme is to provide aid to SMEs who have their global HQ anchored in Singapore and are looking to expand their operations overseas. The SME in question has to have a turnover of less than $100 million per annum based on the most recent audited report, to be qualified for the application of the MRA grant.

For What Services?

The list of claimable services under the MRA grant has also been extended. SMEs can file claims for the following expenditures when planning for an overseas expansion:
  • Market Assessment
  • Market Entry
  • Business Matching
  • Overseas Marketing and PR activities
  • Online Marketing Activities (SEO & SEM) , Facebook Marketing Services 
  • Participation in Overseas Trade Fairs NOT Supported Under iMAP


mra grant online marketing singapore

For detailed information regarding the claimable services, click here.

*Take note that retrospective applications will not be accepted. Applicants must get the approval and a Letter of Offer from IE Singapore before the actual commencement or payment of the projects. 

How Much Do You Get?

With the enhanced MRA grant scheme, SMEs can now enjoy even more support for their overseas expansion plans. With each eligible claim, the reimbursement extends up to a maximum of 70% of the cost incurred, capped at $20,000 per company per fiscal year. Each fiscal year starts on 1st April and ends on 31st March the following year. Every eligible company can file up to 2 claims per year.
 The above information presented above takes reference from IE Singapore. Do refer to their website for complete details and information regarding all you need to know about the MRA grant. Do send us an enquiry!


We help SMEs in Singapore to create digital solutions to increase sales and productivity. At Novatise, we work in a lean environment as such, no sales person is involved.

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