When one of India’s biggest real estate aggregators reached out to us, we knew we had our task cut out. They came to us with a specific problem. They had the traffic, but they were getting it from only paid channels. If they stopped their campaigns, their traffic would drop by over 80%.
They decided to engage us to improve their organic traffic.
Almost negligent organic traffic. They wanted to increase the traffic
We used our content marketing prowess to build their organic content up.
Our first step was to identify the competition. What content are they ranking for? Where is our niche?
After finding a few gaps, we set out in creating a content marketing plan for various topics where they could rank
We wrote content that took into consideration Google Snippets and Semantic SEO
Our SEO team jumped in to optimize the articles according to the latest SEO standards to rank the content
Wrote 15 articles a month
Nestaway ranked number one for a lot of the content pieces driving in thousands of people to their webpages
They doubled their organic traffic in just a few months.
Below is one typical example.