Maximize the returns of your Facebook marketing campaign by knowing how to run it effectively. Even if you’re new to the world of marketing via social media sites like Facebook, these simple tips can help you get the most for your investment.

Determine your audience
You can’t just post your message to anyone and everyone. You should know the audience you’re trying to capture. In the beginning, you may not have that much information to use regarding your client base on Facebook. But as you go along your own knowledge of your brand and your customer base coupled with the demographics provided by Facebook should be a helpful guide. Facebook has audience insights to help you get to know your customers better, giving you information about their age, gender, location, languages spoken, education, and much more.

What we did for our client is in fact intensive research on competitors to identify the potential target segment. For example, Shopping – We should target FB users who like “Lazada Singapore”, “Courts Singapore”, “Qoo10” etc. For F&Bs we should target users who like Food bloggers like “Sethlui” etc.

Avoid using selling
Facebook changed its algorithm as a response to branding content on the site pushing too hard for sales. The best way to go about this is to fill your customers’ newsfeeds with relevant content that makes them want to like and share. This is of great importance because when people like and share your posts, they reach more people and expand your audience in a non-salesy way. Create content that is engaging and related to your product or service without coming across as a sales pitch.

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Share good content
Along those same lines, keep your Facebook content full of your best stuff so that the customers that follow you are prompted to respond with comments or share it. Anything you’ve tweeted on Twitter that’s getting a fantastic response should be shared on Facebook. If your company doesn’t have a blog, start one now with related content. Find a writer who can write SEO-optimized content to help further drive the traffic.

Be sure to respond
The whole point of social media is to be social. So when customers engage on your Facebook page, make sure you like their comments or respond accordingly to them as soon as possible. It’s a good idea to hire someone in charge of social media aspects when things really take off so you can be certain that your brand is being maintained constantly. Just look at Wendy’s on Twitter for their witty and prompt responses to internet trolls.

Pin great posts
When you have a post that really excels at showcasing your brand and gives potential customers and followers an outstanding picture of what you represent so that they will be inclined to like and follow you, you should pin it. When you pin a post, it goes to the top of your Facebook page and stays there no matter how much new content you post. This is also a great space for sharing important news, promoting a new campaign, or anything else that might generate excitement.

Post at the right times
You should always post when your audience is at its most active point. You’ll need to figure out when that is but through your analytics, it will become clear. Typically, the best times for postings are on Thursday or Friday afternoons. If you can be around to post at the perfect times, you can schedule your posts to post at the times you designate for your best results. After setting up different campaigns, we take notice the best timing to set up a post is during 5pm on weekdays and 9am on weekends. Our guess is that happens to be the timing when people will use Facebook extensively in Singapore.

Talk to us if your keen to get your business a team of kick ass researchers for your social media strategy.


We help SMEs in Singapore to create digital solutions to increase sales and productivity. At Novatise, we work in a lean environment as such, no sales person is involved.

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