Social Media Marketing Statistics in Singapore

The Singapore market is an interesting space for marketers and advertisers on social media because of a few reasons. 

• The Singapore market is limited to only 5 million people
• Singapore customers have big purchasing power 

Why Social Media Marketing works in Singapore

• Of the 5.8 million people, 3.3 million are social media users
• 41% of internet users in Singapore purchase online
• Singaporean kids spend 35 hours a week on social media channels
• Mobile owners spend about 45 hours a week on the internet 
• The most popular social media channel are ranked as follows
  • Youtube 
  • Facebook
  • Instagram
  • Twitter
  • Linkedin
  • Tumblr 

Facebook and Instagram Singapore Statistics

• 4.8 million people use Facebook in Singapore. That is 82% of the entire country.
• 50% of all Facebook users use Facebook messenger on their phones
• 25 to 34-year-olds are the largest demographic on Facebook from Singapore
• Around 2.9 million people use Instagram in Singapore. That constitutes 50% of the population. 
• 15 to 24-year-olds comprise 87% of all Singapore users of Instagram. 

How is Social Media Changing? 

• Use of AI 

Businesses like Google and Facebook rely on complex algorithms to deliver the best ads to the right person. Google and Facebook want you to succeed with advertising, as you will spend more when you make more money through their channels. 

Some of the uses of AI can be seen through ad optimizations and customized chatbots that understand the user. 

• The growth of micro-influencers 

Influencers have been the biggest drivers of sales in the year when it comes to social media. Top influencers like Kylie Jenner have built empires just by being influencers. With the demand for influencers sky-high, many of their costs have gone up and is out of the realm of affordability for many mid-level brands. 

For this reason, the trend of micro-influencers has shot up. Micro-influencers are individuals who have a follower count that is lesser than a million. It can range from 100,000 to 1,000,000. 

These influencers generally have a lesser reach but cost way less compared to their peers. Micro-influencers also are considered to have a better connection with their audience which is a sure fire way to a good ROI. 

The use of micro-influencer is sure to go up and this is a trend that you can latch on to, to market your products in Singapore. 

• Real-time content 

Ephemeral can be described as something that lasts for a short time. If you see, where we’re going with this, you are probably right.

Top brands that are doing well on social media mimic the actions of their consumers. Users of Instagram have started using stories as their default mode of sharing content. 

Brands have picked up on this and have started making ephemeral content. There are a lot of advantages to this. 

• There doesn’t have to be big budget while making ephemeral shots.
•  It has to be creative and quick 
• It gives an opportunity to humanize the brand and now just showcase brands
• It gives an opportunity to show your product while the product is being used

• Social media advertising is expensive 

It is probably the last year where you can enjoy reasonably priced social media advertising. With so many advertisers jumping on the bandwagon, social media isn’t this niche advertising utopia anymore. Its the mainstream. 

As you will be competing with other brands, its very important to lock down your target segment, keywords and ad campaigns. Improving your ROI will be the biggest challenge for brand advertising on social media, due to the competition. 

Read on: Cost of FB Advertising in Singapore

• Know your channels

This is a big aspect of social media marketing and completely missed by most companies. You cannot, I repeat, you cannot advertise in a similar way on all channels. The demographics are completely different. 

For example, Singapore has some of the most engaged social media users and a particular group that stands out for the highest engagement – Mothers. 

Moms are the most engaged social media users. If your business wants to target moms, you get them on all channels right?

No. 

Moms are predominantly on Facebook and are not that active on Instagram. It’s very important to know your audience and the channel they frequent. 

How do you leverage Social Media in Singapore in 2019? 

If we were to provide one-word advice, it would be: adapt. 

Social media is all about adapting. If something isn’t working, if your users aren’t engaging, if your audience isn’t converting, it’s time to change things. 

The best part about social media is, the moment you change, your audience accepts your changes immediately. 

Testing and experimenting on social media produce immediate results. Good or bad. 

FAQ on Social Media Marketing

Why is Social Media Marketing important?

Social Media Marketing is important because most users in Singapore spend most of their time on the internet on these channels. There is also one more important reason why a strong social media presence is important. 

Most users, before they make a purchase check the reviews and ratings on social channels. If your business has no presence on social media, then you will lose to a customer who has. 

How can Social Media Marketing help in my Singapore business? 

Social Media Marketing can not only help with brand building, but it can help with the following aspects 

Lead

Social media engagement can drive high quality leads for B2B and B2C businesses. One can build their email list, or get prospective buyers who reach out to you for a service or a product. The leads can generate direct revenue. 

Customer Support 

Social media is a great place to handle customer support. Most of your customers are already on Instagram and Facebook. They can easily take out their phones and reach out to you via these channels for support and queries. Not having a presence will set you back against your competitors. 

Traffic 

Ultimately social media can drive high quality, highly engaged traffic to your website. You can use the services of a solid Facebook marketing agency such as Novatise to help you run campaigns. 

What are the benefits of Facebook Marketing?

Facebook Advertising is one of the most effective channels to market because of its targeting options. One can target users based on numerous factor such as 

• Age
• Gender
• Phone they use
• Location
• Laptop they use
• Movies they like
• And more…

A good social media agency will be able to use these targeting options to reach the right customer with the right product and drive revenue.

ACT now!

Haven’t figured out Facebook marketing yet? We have surmised the most actionable and effective Facebook marketing strategies in a paid consult with our years working with SMEs.

Chat with our bot regards your requirement. 🙂