CRM : is an approach to managing a company’s interaction with current and potential future customers that tries to analyse data about customers’ history with a company and to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. This definition from Wikipedia.
We’ve given the definition of a CRM, but we want to talk about why, you as a small singapore based business need a Singapore CRM to navigate through your business. Here are some main points.
Clutter may have worked for Albert Einstein, but not your business.
Better Communication with Customers
One of the top reasons companies choose a product is because of the customer service. Generally with products that require constant communication with a customer, the customer prefers a single point of contact who is aware of their situation. Sometimes the customer representatives aren’t available and this can be a hassle for the customer to get the new customer representative up to speed. A CRM has the intricate details of a customer, all saved and stored and that can be retrieved in a click of a button.
Creating a Pipeline for Sales
One of the benefits of a CRM is the status of your sales. You’ll know at what stage a prospect is in the sales funnel. This way, you’ll be able to predict revenue in the future. This makes life easy for a sales team, they wake up everyday in the morning and they know who to contact and what to tell them to advance the person through the funnel.
Segmenting of Your Customers
One of the most powerful tools in a CRM system is the segmentation. You can break down your customers into different segments. Customers who pay, customers who don’t. Customers who buy when it discounts and the ones who don’t and so on. This gives you a very clear picture of the type of customers you have. With a bit of A/B testing you can figure out if you can increase your revenue by increasing the price of your product without losing a lot of customers.
A CRM automates a lot of tasks. Tasks regarding customer support, marketing. Wherever possible, automation is put in place so that massive amounts of time is saved.
Data about your Customers
A CRM tool stores all the data in one central place and gives you access to it through a custom dashboard. Data displayed elegantly through an interface makes life easy. Data is the backbone of a business in the present era. Knowing how your customers are satisfied or not satisfied will guide the business to dig in further and find the points of trouble. You could choose to display sales reports, customer satisfaction numbers and other data. Customizations are core to a CRM dashboard and you can keep an eye on the metrics that are important to your business.
This, in my opinion is one of the most important aspects of a CRM. A business is inundated with information pertaining to sales, customer information, product updates, marketing metrics and so on. If you don’t have a grip on your information, life can become haywire. A CRM organises and structures your information, you can also customise it in a way where the most important information is displayed first. This is a very underrated aspect of a CRM. People may say that they get their individual reports, but the fact that you can see the bigger picture looking at a single tool, makes it a powerful tool.
A CRM tool helps in communicating with your clients regularly. A sign of a good business partnership is constant communication. A CRM automates emails and makes sure that you are in constant touch with your customers, no matter what.
Tools for Everybody
If you are wondering CRM tools are just for larger companies, then you’ll be mistake. CRM tools vary in pricing, features, functionality and most importantly by size. There are CRM tools customised to your situation
CRM follows up well
We have a lot of things going on, when running a business. A lot of your leads initially come through a lead magnet like an e-book or course etc. A CRM automates this process by sending out the right items to the correct email addresses. You can automate following up, so you can deliver what you promise to customers.
Over the recent years, a lot of companies have started relying on social data to tighten their decision making. Now, there’s nothing more powerful for a business than to know the pulse of the people. People might not share their deepest secrets, but they do share their buying habits and purchasing habits and much more. The Indonesian credit industry have relied for the past few years on social data to help with their loan disbursement strategy.
One of the niftiest features in modern day CRM’s is the integration with other tools. For example, Hubspot integrates with analytics tools, advertising tools, accounting tools and much more. With these tools, you have an eye in the sky.
Top CRM’s in the world
Zoho CRM : The Zoho CRM has a free package for upto 10 Users. They are one of the most trusted companies in the world with clients like Amazon.
Hubspot: Hubspot which is one of the famous Marketing softwares in the world are also known for their CRM. The best part about their CRM is the integration with their other marketing tools which gives you a seamless experience. They also have a free service for small and medium businesses.
If you are in the edge
As a smaller business, you compete against the big guys. It is important for you to equip yourself with the right toolsets that can put you on a level playing field. Smaller companies have to get up to speed with the latest in analytics and data management. The difference between a big company and a smaller company is the handling of information. A more structured and data oriented approach can improve your top line and bottomline.