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February 12, 2020
Categories
  • Business sENSE
  • Digital Marketing
Tags
  • cost of internet marketing
  • internet marketing singapore
  • internet marketing singapore 2020
  • marketing in singapore
cost of internet marketing singapore

We live in a world where without advertising or marketing your business is dead. You can have a large space in one of the largest malls in Singapore and you still won’t be able to drive walk-ins without online marketing.

It is ubiquitous and it is necessary for business survival.

But what are the marketing channels that work well in the Singapore market? How much do they cost? What does one start off with it?
 

Table of Contents

  • Cost of Internet Marketing in Singapore 2020
    • How much does SEO cost in Singapore?
      • But does SEO work in Singapore?
    • How much does it cost for Social Media Marketing?
    • Facebook Marketing in Singapore
      • Facebook Advertising Cost in Singapore in 2020 
      • Instagram Marketing in Singapore
      • Instagram Advertising Cost in Singapore in 2020 
      • Cost of Hiring an Instagram Marketer in Singapore
      • Linkedin Marketing in Singapore
  • Hiring a Singapore digital marketing company
    • How much does it cost for Email Marketing in Singapore in 2020?
    • How much does a Google ad cost?
    • ADVERTISE ON SHOPPING PLATFORMS
  • How to budget for marketing campaigns in Singapore this 2020?
    • Youtube marketing in Singapore in 2020
      • Cost of Hiring a Youtube Advertiser in Singapore 
    • Instagram marketing in Singapore in 2020
    • Content Marketing / SEO in Singapore in 2020
    • Google PPC advertising in Singapore in 2020

Cost of Internet Marketing in Singapore 2020

We answer it all in this piece. Here are the few points we cover in this article

  • How much does SEO cost in Singapore?
  • How much does it cost for Social Media Marketing?
  • How much does it cost for Email Marketing in Singapore in 2020?
  • How much does a Google ad cost?
  • How much does it cost to advertise on shopping platforms?
  • How to budget for a digital marketing campaign in Singapore?

Before you begin, there is one thing you need to understand. Singapore has only 5.6m citizens. This means no matter what you do, you can reach only so many numbers of people.

But there is one underrated aspect of Singapore and that is tourism. In 2017, it was estimated that over 17 million tourists visited the island. This is a big opportunity for advertisers, as tourists are looking to buy products and shop. Marketers and advertisers can take advantage of Facebook and Instagram’s location-based advertising opportunities to target tourists.
 

How much does SEO cost in Singapore?

SEO is always a hot topic of discussion among business owners because it is the possibility of driving traffic without having to spend money. SEO can be one of the most rewarding and ROI friendly marketing channels in Singapore.

A good SEO company can take your normal business with thousands of traffic and get it to hundreds and thousands in traffic by writing content and doing the traditional things.
 

But does SEO work in Singapore?

For smaller businesses, who want to compete with the bigwigs, SEO is the only marketing channel that has an even playfield. If you write high-quality content, post videos and do your backlinks correctly, you can drive massive amounts of traffic.

SEO Services Price
Cost per content (1000 words) $300
Cost for optimization – Monthly package $50 to $5000 a month
Cost per project $1000 to $5000
Cost per hour (Consultants) $100 to $300 an hour

 

How much does it cost for Social Media Marketing?

Social Media is the darling child of marketers world across because of the cheap cost of advertising and marketing.

Let’s see how each channel does in Singapore.
 

Facebook Marketing in Singapore

Facebook has been a much-celebrated platform from a marketing standpoint. But things have changed over the years with Facebook charging users to pay to reach their own audience.

  • The organic reach with Facebook has dropped considerably. There is no point in building Facebook pages as you have to advertise to reach them. If you are looking for free marketing, Facebook is not the right platform
  • Apart from building a group, the reach of Facebook pages has dropped considerably. The only way to use Facebook effectively to sell services or products is to use Facebook Advertising.
  • Facebook Advertising is the perfect place to reach the millions of tourists who throng Singapore, as they are browsing Facebook while travelling and its perfect for restaurants and souvenir companies.
  • Facebook Advertising has become expensive in Singapore for reasons mentioned in this article.
Ads / Service Average Cost
CPC $1.10
CPM $7.34
Cost of Facebook Marketing $500 to $2000/month

 

Facebook Advertising Cost in Singapore in 2020 

Facebook Advertising is still big in Singapore in 2020. Although it has lost a bit of it’s importance to Instagram, it’s still a valuable channel for advertising in Singapore. Here are the important statistics around Facebook promotions. 

 

  • A whopping 82% of the population is on Facebook making it the biggest social media platform in Singapore. 
  • Facebook’s organic reach has dropped almost to zero which means, without promoting your posts you can’t reach your audience on Facebook, even if you have a lot of followers on your Facebook page. 

 

Cost of Hiring a Facebook Agency in Singapore 

 

A Facebook agency would generally offer the following services 

 

  • Facebook Posts 
  • Facebook Ads 
  • Commenting and Interacting with your Audience 

 

These services would set you back by around $1000 a month

Check: FB Advertising Cost in Singapore
 

Instagram Marketing in Singapore

Instagram has been the premier social media platform among all channels. It has outgunned Snapchat, Facebook and others. Here is some important Instagram related information for Singapore.

  • The use of local influencers has tripled over the last year, with many brands resorting to collaborate.
  • Instagram is a perfect channel to build a persona of your customers, as you can follow your followers and understand what they need.
  • Instagram is a perfect channel for product companies that sell products that have a visual element to them.

Cost

Ads / Service Average Cost
CPC $1.41
CPM $6.70
Cost of Instagram Marketing $500 to $5000 a month

 

Instagram Advertising Cost in Singapore in 2020 

Instagram advertising in 2020 is a lot different than the previous years. The channel has grown by leaps and bounds. Here are the important statistics around Instagram promotions. 

 

  • Instagram posts that have relevant hashtags have a 70% more higher engagement rate than posts that don’t have hashtags. So even if you run a paid ad, you might want to target relevant hashtags. 

 

  • If you are looking a minimum budget to invest in Instagram ads, then you need to look at anywhere between $5 to $20 for optimum results 

 

Cost of Hiring an Instagram Marketer in Singapore

Here are the services offered by most Instagram Agencies in Singapore. 

 

  • Instagram Posts 
  • Instagram Ads 
  • Minimum Budget Spend of $500

 

For these services an agency would charge a minimum of $250 per month 

 

Linkedin Marketing in Singapore

Linkedin is the perfect channel to network and collaborate with other tech-savvy entrepreneurs. Here is how brands use Linkedin marketing in Singapore.

  • CEO’s of service companies use it to build their personal brands and find leads by becoming authorities in their space.
  • Marketers use Linkedin to reach out directly to decision makers.

Cost

Ads / Linkedin Marketing Cost
Minimum Bid $2
CPM $7.29 to $8.39
CPC $5.26
Cost of Linkedin Marketing $200 to $2000 a month

 

Hiring a Singapore digital marketing company

The cost of hiring a digital marketing agency for all your social media marketing needs will range from $1000 a month up to $20,000 a month(All inclusive service).

Check our FULL LEAD GENERATION STRATEGIES
 

How much does it cost for Email Marketing in Singapore in 2020?

The general opinion is email marketing is on the decline. But email marketing is an underrated medium to garner leads. Here are some salient points about email marketing in Singapore.

  • As the population is limited, the cost per lead is much more expensive as each lead is more valuable, if you rely on third-party services.
  • Email marketing is a lucrative option in Singapore, as there are too many marketers who focus on this medium
  • Email marketing’ ROI can be tracked easily compared to other channels.
  • Email marketing can be timed and one can reach out to leads again if there is no response. Unlike other channels.
  • Email marketing is perfect for bloggers, services businesses and product companies

 
Cost

The cost of email marketing can be broken down as follows

Email marketing Cost
Cost per lead $1
Cost for email marketing $200 to $5,000 a month

 

How much does a Google ad cost?

Pay per click is one of the most common forms of advertising that was first introduced by Google. Pay per click is when you get charged for each click through to your website.

  • Google Adwords is one of the most direct ways of targeting users for the products they are looking for.
  • Google Adwords is competitive in Singapore as many companies are targeting the same users

 
Cost

The cost of PPC in Singapore is truly dependent on the keywords you are targeting. For example, the insurance space can range from S$10 to S$70. Here are a few other niches.

Ads / Service Average Cost
CPC on average $2
Cost of Google Adwords Implementation $1000 to $10000 a month

 

ADVERTISE ON SHOPPING PLATFORMS

Singaporeans are big on shopping and e-commerce platforms like Lazada, Carousell and Qoo10 rule the roost.
 
Cost

ie Lazada, Qoo10, Carousell

Lazada and Qoo10 each has their own cost of marketing. If you have a business account, talk to your account manager to see which marketing promotions fits you. Marketing dollars last from $500-$5k.

As for Carousell, it is dependent on how much are you willing to boost your post via prepaid coins.

carousell coins

Check their FAQ for more info HERE.
 

How to budget for marketing campaigns in Singapore this 2020?

Budgeting for a digital marketing campaign is of paramount importance in 2020 for Singapore companies. It is easy to get bogged down and lose track of where you are losing your money. For this reason, it is very important to plan your budget.
 
The top marketing channels in 2020 are :

  • Youtube
  • Instagram
  • Content Marketing / SEO
  • Linkedin
  • Google PPC

Before you begin, you need to split your offline budget from your online budget. Singapore companies spent 50% of the overall budget on online channels.

Say you have a total budget of $10,000 a month, this would be a good split.

Disclaimer: This is a rough estimate that depends on each business. Feel free to reduce and increase the budgets based on your plan.
 

Youtube marketing in Singapore in 2020

Youtube is winning the video market. It always was the hub for videos and video marketing and now it is the undisputed king. No channel comes close to Youtube’s view count and viewership. As the video format is the most consumed content on the internet, it makes sense to allocate a $3000 budget to Youtube.

Youtube is the up and coming advertising channel in Singapore. Videos have taken off and it has replaced written content as the go to medium of consumption. 

  • Youtube ads cost anywhere between $0.50 to 0.70 per view 

 

Cost of Hiring a Youtube Advertiser in Singapore 

If you are looking to invest in a Youtube advertiser to shoot and edit videos or just do plain animation. Here are the costs. 

 

  • Cost of video production per shoot would cost around $1500 for a start 
  • Cost of making a simple animation video would set you back around $500 to $750 

 

Instagram marketing in Singapore in 2020

We live in a world of influencers. The biggest influencers in the world are raking in the money and some are even becoming billionaires in the process (Kylie Jenner). This means most advertisers are using these channels to promote their product.

It doesn’t cost much to create an image post on Instagram, but hiring a micro-influencer will set you back by $1500 per post.

As Instagram has better conversion rates and overall better numbers, we allocated $3000 to Instagram.

Content Marketing / SEO in Singapore in 2020

As long as Google is still alive, SEO will still be one of the top channels. Content is taking various forms with the likes of GIF’s, Infographics, Short Clips, Slides that are doing well. Good quality content that adds value to the user gets the eyeballs and conversions.

We would allocate a budget of $2000 for pure SEO and content.

If you wish to have this part sub out to a good team, visit Writise.
 

Google PPC advertising in Singapore in 2020

Google is in a big fight with large advertisers like Amazon and Facebook. Google is trying its level best to improve their PPC model and it still is one of the best channels for direct search keywords. We would allocate a budget of $2000 for Google PPC.
 
Read also:

Cost to build Mobile Apps in Singapore

Cost to build Website in Singapore

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Novatise

We help SMEs in Singapore to create digital solutions to increase sales and productivity. At Novatise, we work in a lean environment as such, no sales person is involved.

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