The CEO looks at the marketer and asks.
“ Do I have to pay $100 each time a person clicks the ad? “
“Yes” the marketer replies.
The CEO faints.
Although a bit dramatic, Google Adwords can cause such reactions to marketers and business owners alike.
If you are considering closing down your business or revaluing your decision to continue a business, Google Adwords will give you the data to support that decision.
The competition is fierce. People keep outbidding each other and the prices just keep going up for Google Adwords.
It’s an auction and Google benefits from it. So what are the bid rates for Google Adwords?
The stock market is a competitive space not only for traders and trainers but also for advertisers. Here are some quotes in the stock market business.
|How to invest money in the stock market||$157.69|
|Fixed income investments||64.83|
|Stock market investments||47.18|
|How to invest in gold||28.78|
Insurance is THE most competitive industry for Google Adwords. Companies pay top dollar per click in hopes of getting a client.
|Car insurance brokers||83.08|
|Affordable car insurance||76.11|
|Get car insurance quote online||66.98|
|International medical insurance||59.48|
|Cheap auto insurance||56.48|
|Low car insurance||53.29|
|Business car insurance||46.00|
Industries where you think there’s lesser competition also have expensive bid rates. If the competition hasn’t arrived online yet. It’s time to jump into Google Adwords before the prices become very exorbitant.
|Breast implant surgery||34.16|
|Double eyelid surgery||28.31|
|Breast implants cost||27.34|
Agencies will know the pain of Google Adwords, this is why they rush to SEO. Here at Novatise, we practise a combination of highly targeted Google Adwords combined with organic SEO.
|Seo marketing agency||59.17|
|Website SEO services||55.06|
|Seo search engine optimization||35.89|
|Seo services company||35.50|
|Seo website design||27.18|
This is another space that is hotly contested for the main reason that most business in this Industry happens online. Keywords like Web development and design are highly competitive here in Singapore.
|Web development websites||42.18|
|Web design cost||36.13|
Above are bid rates proposed by Google Adwords in order for your Pay Per Click (PPC) Ads to be rank on Google searches.
Google Adwords is tricky not because of the bid price. The complications arise when you are trying to figure out which keywords to bid for.
If you are bidding for the wrong keywords, your business could be potentially losing thousands of dollars a month with nothing to show for it.
Singapore is a business hub in South East Asia and also around the world, has some of the most competitive Google Adwords rates in the world.
But let that not stop you from optimising your Google Adwords campaign because it’s one of the most effective channels for leads.
Read also: SEO vs PPC
People who are familiar with online marketing and those who are here just to know the benefits of outsourcing PPC are kindly asked to move to the third paragraph as this introduction is for people who are new to the field. PPC is Pay-Per-Click, which means the advertiser will pay you for every single click their ad manages to take on your website. A website’s PPC norms and traffic can be managed either by an in-house PPC management team or by simply outsourcing it.
Outsourcing is nothing but hiring a source outside your business premises in order to accomplish a particular task. For example, most companies nowadays generate their payrolls through another company whose only job is to provide payrolls for their customer firms. Likewise one can outsource PPC management of their site to a PPC agency so that they can be relieved from the burden of handling it themselves through an in-house PPC management team.
That being said, let’s now have a look at the top 5 benefits of outsourcing PPC, rather than managing it with an in-house PPC team.
Reason 1: Cost of advertising on Google Adwords Singapore
Cost is the major drawback of owning an in-house PPC team. If you are a very big and well-known firm, then maintaining an own PPC team should not be a problem as you are generating enough money to pay the team with the salary they demand. But, for small and emerging sites, it is impossible to build an in-house team and maintain it as it will increase your investment.
It is like buying a new car versus hiring a cab. If you are rich enough, you can buy a new car but if you aren’t, obviously you know what to do. Hiring an AdWords agency is relatively cheap when compared to organizing an own team.
Setting up your own team will include charges of required pieces of equipment other than salaries and overhead expenses of your staffs. Whereas, a PPC agency’s sole work is to generate revenue for their customers and they are already well equipped with all the necessary needs to serve their customers. Compare the cost of building an in-house PPC and outsourcing it considering salary, space, material, and overhead expenses to get a clear idea about the cost difference.
Reason 2: Experience of marketers
The role of experience in any field plays an important part in its commendable progress. PPC agencies are devoted to their task and have immense experience in the field. The quality of work accomplished by an experienced hand is always far ahead than the work done by an amateur.
Though one can learn and gain experience only by starting a task as an amateur, it is not wise to try and learn from mistakes if you do not have enough time or money to devote. Outsourcing PPC will get that work into the hands of experienced people in that field so that your objective can be reached with ease and accuracy. If you are planning to build your own PPC team, you will have to look out for experienced candidates as marketing cannot be assigned to beginners. It will take time for them to learn the nook and corners of the job which cannot be afforded by start-ups or small firms.
Reason 3: Tools for Adwords Marketing
Tools play a vital role in PPC campaigns. Without all the necessary tools, one cannot enjoy the full benefit of successfully showcasing a PPC module. In order to get in touch with your advertisers, you will need access to various tools that are designed for the purpose of the establishment of your PPC campaign.
An in-house PPC team will not be aware of the various new tools that are being developed or the updates made to the existing tools. A PPC agency will host a separate team for monitoring the tool evolution and any new tool developed will be employed only after deep evaluation by the team.
PPC agencies will have separate tools for managing bids, analyzing your competitors, and also for the optimization of your campaign which cannot be expected from an in-house PPC team.
Read about: Why is my page not ranking on Google?
Reason 4: Flexibility of advertising
The nature of PPC marketing is not static but dynamic. It will keep on changing with respect to the updates made and the team dedicated to the work must be aware of these updates.
An in-house PPC team will not have the exposure to the regular updates as they work within a closed circle when compared to an agency. The agency will have access to the updates that are made on a frequent basis and they will incorporate it to enhance your campaign.
This flexibility cannot be expected from an in-house team, as they are just a part of a firm whereas PPC agency is a firm that wholly concentrates on the PPC marketing campaign.
Reason 5: Time and Dedication
Marketing anything over the internet is not an easy job. It needs utmost dedication and determination for announcing your project loudly so that it can be heard by the advertisers. A lot of time needs to be devoted for this purpose which an in-house team may find difficult to.
On the other hand, a Google Adwords Agency like Novatise will experience staffs working for them who are obliged to dedicate themselves to the work assigned to them. An agency will have a handful of staffs working on a rotational basis to avoid work overload. A small team cannot emulate this as they will feel exhausted after working for a certain period of time.
The above-mentioned traits of outsourcing Adwords are only the attributes that top the list, there are more benefits one can enjoy by outsourcing advertising on Adwords such as,
Productivity: The rate of production achieved by a PPC agency will always be higher than that of an in-house team as the strength and knowledge of an agency will always outsmart an in-house team.
Reliability: A team that is experienced in the field with abundant knowledge about each and every aspect of it is always reliable over a small team that is new to the work.
Reduced Workload: When you assign specific tasks to teams that are specialised in accomplishing it with accuracy, you will feel relieved from the burden of work overload and the nature of its output, which will eventually allow you to concentrate on your work with peace of mind.
Google Ads is an amazing channel to drive high quality leads to your website. Google Ads reaches over 80% of the world’s population. This means the search queries of 80% of the people of earth can be targeted via Google Ads.
Just the sheer size of their reach makes Google ads great. In a country like Singapore, almost 100% of the people are exposed to Google ads and it’s a perfect channel to target for businesses looking out to get qualified leads.
Google Advertising isn’t as complicated as many other channels because Google doesn’t require you to target your audience, you just need to target the keywords which makes it much easier to run your campaigns.
So here’s what makes a very good and effective Google Ad in Singapore.
A good performing Google ad will target the right keywords, only then your ad displays when the user enters a query. This is very important to get the most out of Google ads. Without a good keyword list, you can’t target the right people who are looking for your product.
The cornerstone of a great Google ad is the copy. The copy is what sells and you need to write a high quality copy to ensure that your ad convinces people to click on your ad and make a purchase. Always look to hire qualified Google ads focused copywriters who can create compelling copy.
Google Ads is also really dependent on the right budget you add for your campaign. Google automatically chooses the right budget for your campaign depending on your requirements. You can either automate it or control this yourself.
Google Ads gives you an opportunity to target a specific location to run your ads. So if you have a business that is location dependent, then you can use the location feature.
For the ultimate results on Google ads, ensure to create a funnel of the user flow from the ad to your website where the user goes through your content and clicks on the button to convert.
There is quite a distinction between Google Ads and Facebook Ads. Let’s see which platform is better.
The major difference between Google Ads and Facebook Ads is the intention of the user when they are browsing the respective channels. On Facebook, they are going through social content and looking at their feeds for content from their friends and the pages they follow. There is no intent to buy.
On Google, the user searches for the product or the service they are looking for. Their intent to buy is very high.
Winner : Google Ads
Ad platforms can get really confusing while you are figuring out how they work. The less complicated, the better it is. On Facebook, they have audience targeting, location targeting, interest targeting and other pieces of information which you need to control
On Google, you just need to focus on the keywords and everything else in controlled by Google automatically because Google’s users all have the intent to purchase.
Winner : Google Ads
Facebook can be a tricky platform to advertise on because you cannot be sure whether your audience wants to buy or not. With Google ads it’s a lot more direct. It gives you the reach of the same audience without having to spend on SEO efforts. It’s instant and very effective.
Winner : Google Ads
Check out our Google Ads Writing service under Writise. Cost just 9USD per call to action.