Nobody would deny the fruitful fact that sales are pretty necessary for any business to grow. When it comes to growth obtained from sales, it’d be evident to say that lead generation can be a prime step. Lead generation comes in all forms and diverse methodologies. Cold email marketing is the most profound way to lead generation. If implemented correctly, the same can bloom your business goals and encompass potential to generate targeted leads as well.
Well, cold email outreach can also drain your resources if wrongly implemented. Thus, for the purpose of not damaging your brand, you must stress how to improve your email campaign results. Deploying an effective cold email outreach campaign with great ROI is no piece of cake. Blasting out ready-made and boring templates to thousands of recipients is not at all advisable. You might lose legitimacy and fall in spam folders, every time!
In this article, we’ll talk about some of the most effective measures that you might adopt to boost the productivity of your cold email outreach campaign.
1. Showcase yourself amidst top of trends
Legitimacy is what drives attention in today’s world. When it comes to adding legitimacy in your email campaign, showcasing that you’re on top of trends. The method can be of great worth when it comes to ensuring ROI. You can state your recent work as a highlighted part, tie yourself to the product or service domain in a robust way. Thus, the end-user might trust you and find you legitimate. In simpler words, the customer thinks that you know about the product or service on the crux level and also understands that what any customer needs.
2. Avoid Email templates
Ordinary email templates kill the engagement factor of any cold email outreach program. It is obvious that you can’t send personalized messages to everybody, considering the fact that you’re sending emails to thousands of users around the globe. Well, you can still try to make your emails a bit personalized. Make your emails look more personal by including personalized feels like business name, location, customer’s name if possible, industry’s vertical as well as enticing titles are always appreciated. This lets you create a personal attraction with a chunk of users, thus, increases your cold email campaign’s return on investment (ROI) factor.
3. Be specific, not general
Being specific about your products and services is the only way to garner the limelight and much-needed attention of your end-users. If you tend to follow a generalized approach to your sales emails, then you might be committing a big mistake. When it comes to engagement, make sure that an array of emails are tailored as per the respective receiver’s vertical in one way or other. What comes as a fascinating fact is that, this promotes legitimacy by showing that you’re not using templates and are also on the top of trends. Getting too general might require lesser inputs and time, but you don’t want your emails to end up in a spam folder right? Work on legitimacy fella!
4. Call to Action?
An array of cold email outreach campaigns misses this aspect “Call to Action”. A majority of email campaigns inform the recipient about what the company is offering, but, they certainly miss to mention further steps if a user is really interested. Let’s say that you’re offering software development services, what if a customer wishes to call you? What if he/she wishes to schedule a meeting? What if they arrive at your workplace without an appointment? Well, including the call to action steps in your email campaigns are of utmost importance. For the purpose of getting considerable ROI for your cold email outreach campaign, always strive to inculcate a strong call to action strategy to appreciate a customer who’s interested & record his/her interests.
5. Keep it Simple & Short at times
If we think about people who receive these sorts of emails from N number of email campaigns, we can say that they are too busy to hardly give any attention to the majority of emails. One reason can be the fact that they get a lot of emailers every day? Right? Well, now the need of sorting yourself amidst the crowd arises. Open your email with an interesting and enticing enough line, project your legitimacy, hit the main points, leave an everlasting impression and try to wrap-up quickly. Nobody wants to read a 500-word description, keeping your email campaign’s content simple and short is good but at times long emails do work. Do take a look at below.
6. Don’t be just self-oriented
An array of enterprises like to initiate and talk about themselves when they opt for email campaigns. Generally, companies tend to feature a never-ending story about what they do and what makes them special? Just think about a customer for a second, he might be thinking that why on earth you’re interested in talking to him. Obviously, this is pretty difficult to pull off, but this has blooming merits. When you’re not self-oriented and try to engage with a customer, this increases conversion factor. Referencing your enterprise’s vertical approach and stating a simple description can be your state of the art pick. This promotes your legitimacy in such as way that one might think you care about the companies/individuals you’re trying to work with.
Here is an article that our Growth Hacker Jon Ng just wrote about recently.
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It is long, isn’t it… But going forward such email length does work in its own best way.
Always remember that cold email outreach campaigns take time. It doesn’t matter if you are targeting Business to Business (B2B) or Business to Customer (B2C) domain, an array of campaigns require a considerable amount of time to imitate marking your presence. It would be common to say that your very first sales email won’t get you the ROI you’re expecting. Tracking the emailer campaign’s productivity is of great importance as well. Tweaking them properly is what is required, know what connects your product with the people and work on it. Don’t despair with no immediate response during the early stages. Always keep in mind that cold email outreach campaigns are still ruling the industry for the very fact that they’re cheap and guarantees highest ROI than any other form of digital marketing.